LEWISVILLE MITSUBISHI
Category
DEALERSHIP
Location
LEWISVILLE, TX
Project Type
NEW BUILD
Project Overview
Lewisville Mitsubishi was designed to reposition the brand within a highly competitive dealership corridor, creating a destination that stands out while delivering a strong, customer-focused experience. The project required navigating evolving manufacturer design standards, strict municipal requirements, and a cost-conscious development strategy. APDG worked closely with the dealer, city, and Mitsubishi corporate to translate an unfinished brand vision into a cohesive, buildable solution.
The result is a bold, modern dealership that enhances visibility, strengthens brand perception, and supports long-term operational success. This project demonstrates APDG’s ability to bring clarity and direction to complex, evolving design challenges.
Design Approach
With an incomplete manufacturer prototype and competing stakeholder priorities, APDG led a highly iterative and collaborative process, testing ideas, refining solutions, and aligning expectations. The design balances innovation with practicality, delivering a distinctive identity while meeting regulatory and budget constraints.
Key Highlights
Brand Reinvention
Helped establish a new design language for Mitsubishi, transforming an early-stage concept into a fully realized, high-impact dealership.
High-Visibility Presence
Created a bold architectural identity that stands out among surrounding dealerships, improving brand recognition and customer draw.
Custom Vehicle Showcase
Integrated dedicated display opportunities for the dealer’s custom truck inventory, expanding merchandising potential beyond the core brand.
Multi-Stakeholder Alignment
Coordinated between city officials, manufacturer representatives, and ownership to resolve conflicting requirements and maintain project momentum.
Flexible Design Solutions
Developed and presented multiple design iterations to adapt to evolving manufacturer standards and regulatory constraints.
Efficient, Buildable Design
Balanced creativity with cost-conscious decision-making, ensuring the final solution met budget expectations without compromising impact.
What Sets This Project Apart
An undefined brand vision transformed into a standout dealership, showcasing APDG’s ability to lead through uncertainty and deliver high-performance design under pressure.
